RANDI SILK BARON
Paid Media Expertise for US + Global Clients
As a seasoned integrated marketing professional, I’ve had the unique opportunity to craft strategies for a variety of paid media campaigns, ranging from $1,000 campaigns to multi-million dollar initiatives. Since 2011, I’ve helped global, national and local brands make an impact by creating dynamic B2B and B2C omni-channel advertising strategies.
PAST CLIENTS
T-MOBILE
Home Internet, Consumer Prepaid Wireless, Metro by T-Mobile (B2C), T-Mobile for Business (B2B); National; @ IPG (Initiative)
CHOICE HOTELS
Choice and Radisson US Hotels; National @ Havas
FREELANCE
Plex App, Pharma (Neurocrine), YES Network D2C App Launch; National, @ various contract roles
BACARDI
Cazadores, Angel's Envy, St~Germain, Teeling, Martini & Rossi; National @ Omnicom (OMD)
NFL
National Football League; National @ Omnicom (OMD)
DISCOVERY
Discovery+, Shark Week, Discovery Channel, OWN, ID, Travel Channel, Animal Planet; National
PUMA
US and Global Strategy; Women's and Men's Athleisure and shoes, NBA Launch; @ Publicis (Blue 449)
EXXONMOBIL
B2B and B2C - Global Fuel and Lubricants; @ IPG (Universal McCann)
SAMSUNG
Global B2C: Televisions, Memory Cards, Apps; @ Publicis (Starcom)
VOLKSWAGEN
Jetta, Super Bowl, Tiguan, Golf; National @ WPP (Mediacom)
some of the help I can PROVIDE -
omni-channel 360* CAMPAIGN strategy
Full-funnel, integrated cross-platform advertising campaigns are my expertise. I can seamlessly take your brand from a performance mindset to a focus on brand awareness, while simultaneously driving positive ROI.
TREND ANALYSIS
I have a unique perspective of digital media and marketing strategy. I have written about and presented on various topics, including programmatic technology, media trends, B2B Buying Committees, social media, the metaverse and e-sports.
CONTENT PARTNERSHIPS
Content marketing is a necessity for brands of all sizes. By leveraging the right partner, companies can drive awareness, engagement, and ultimately sales. I have extensive experience creating content programs, including building a strategy, crafting briefs, project management and writing post-campaign wrap-ups.
LET'S CONNECT
