RANDI SILK BARON
Paid Media Expertise for US + Global Clients
As a seasoned integrated marketing professional, I’ve had the unique opportunity to craft strategies for a variety of paid media campaigns, ranging from $1,000 campaigns to multi-million dollar initiatives. Since 2011, I’ve helped global, national and local brands make an impact by creating dynamic B2B and B2C omni-channel advertising strategies.
Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.
PAST CLIENTS
T-MOBILE
Home Internet, Consumer Prepaid Wireless, Metro by T-Mobile (B2C), T-Mobile for Business (B2B); National; @ IPG (Initiative)
CHOICE HOTELS
Choice and Radisson US Hotels; National @ Havas
FREELANCE
Plex App, Pharma (Neurocrine), YES Network D2C App Launch; National, @ various contract roles
BACARDI
Cazadores, Angel's Envy, St~Germain, Teeling, Martini & Rossi; National @ Omnicom (OMD)
NFL
National Football League; National @ Omnicom (OMD)
DISCOVERY
Discovery+, Shark Week, Discovery Channel, OWN, ID, Travel Channel, Animal Planet; National
PUMA
US and Global Strategy; Women's and Men's Athleisure and shoes, NBA Launch; @ Publicis (Blue 449)
EXXONMOBIL
B2B and B2C - Global Fuel and Lubricants; @ IPG (Universal McCann)
SAMSUNG
Global B2C: Televisions, Memory Cards, Apps; @ Publicis (Starcom)
VOLKSWAGEN
Jetta, Super Bowl, Tiguan, Golf; National @ WPP (Mediacom)
T-Mobile Client, 2024:
"I had the pleasure of working with Randi during her time at Initiative, where she expertly supported our paid media efforts at T-Mobile for Business. Randi’s strategic thinking, attention to detail, and creativity consistently elevated our campaigns, ensuring they aligned with business goals and resonated with our target audience. She was always proactive, collaborative, and professional, making her an invaluable partner in driving impactful results. I highly recommend Randi for any organization looking for a dedicated and talented media professional."
T-Mobile Client, 2024:
"Randi is an exceptional marketer who approaches every challenge by listening, investigating, ideating and innovating so her efforts generate results. Personally, Randi becomes a partner in the process and is so easy to work with. She makes a positive impact on all her teams and is a valuable leader. I hope to have an opportunity to work with her again someday."
Coworker, 2023:
"Randi flat out knows. this. business! We recently worked together on a media project for a regional sports client and, without question, her background in on-air programming & sports made her an invaluable ally to us as well as the client's internal team. Beyond just driving results and media plans, Randi provided a level of thought leadership and comprehensive expertise to effectively answer any questions while looking around corners for opportunities less-seasoned media folks would have missed. She is an asset to any team she joins, and I can't wait for the opportunity for us to work together once more."
Direct Report, 2022:
"Randi is a dynamic and thorough Paid media lead who is dedicated to accomplishing brand goals. Randi and I worked together servicing both the NFL and Bacardi clients Paid media strategy for over a year. What impressed me about Randi was her ability to manage a large team, but have a deep personal connection with all team members. While developing this deep connection to earn her teams trust, she was able to exceed expectations on work deliverables. Randi is a driven and loyal employee that I would highly recommend."
OWN (Oprah Winfrey Network) Client, 2021:
"I worked with Randi for a few years during my time at OWN where she helped lead strategic paid media plans (and on-air promo plans) for the network. She was a great partner to work with as she was very responsive to last minute requests, had strategic insight into which media tactics were best for the campaign and provided her honest point of view. I enjoyed working with Randi because she was team-oriented and easy to get along with - easier to work on difficult campaigns with a smile and laughs!"
Direct Report, 2018:
"I had the pleasure of working with Randi on the PUMA account. She's everything you could want in a great coworker: intelligent, compassionate, and team-oriented. Unbelievably strategic, coupled with a fantastic sense of humor, Randi has an innate ability to drive meaningful results for her clients."
SOME OF THE HELP I CAN PROVIDE:
omni-channel 360* CAMPAIGN strategy
Full-funnel, integrated cross-platform advertising campaigns are my expertise. I can seamlessly take your brand from a performance mindset to a focus on brand awareness, while simultaneously driving positive ROI.
TREND ANALYSIS
I have a unique perspective of digital media and marketing strategy. I have written about and presented on various topics, including programmatic technology, media trends, B2B Buying Committees, social media, the metaverse and e-sports.
CONTENT
PARTNERSHIPS
Content marketing is a necessity for brands of all sizes. By leveraging the right partner, companies can drive awareness, engagement, and ultimately sales. I have extensive experience creating content programs, including building a strategy, crafting briefs, project management and writing post-campaign wrap-ups.
