RANDI
SILK
BARON
Paid Media Expertise for US + Global Clients
As a seasoned media professional, I’ve had the unique opportunity to craft strategies for a variety of paid media campaigns, ranging from $1,000 campaigns to multi-million dollar initiatives. Since 2011, I’ve helped automotive, technology, energy, fashion, entertainment, alcohol, hotel and telecom brands make an impact through comprehensive & dynamic B2B and B2C omnichannel marketing.
PAST CLIENTS
T-MOBILE (Most Recent Client)
Broadband Internet, Consumer Prepaid Wireless brands, T-Mobile for Business (B2B); National; @ IPG MediaBrands
CHOICE HOTELS
Choice and Radisson US Hotels; National @ Havas
FREELANCE
Plex App, Pharma (Neurocrine), YES Network D2C App Launch; National, @ various contract roles
BACARDI
Cazadores, Angel's Envy, St~Germain, Teeling, Martini & Rossi; National @ OMD
NFL
National Football League; National @ OMD
DISCOVERY
Discovery+, Shark Week, OWN, ID, Travel Channel; National @ WarnerBrosDiscovery
PUMA
US and Global Strategy; Women's and Men's Athleisure and shoes, NBA Launch; @ Publicis (Blue 449)
EXXONMOBIL
B2B and B2C - Global Fuel and Lubricants; @ IPG MediaBrands
SAMSUNG
Global B2C: Televisions, Memory Cards, Apps; @ Starcom
VOLKSWAGEN
Jetta, Super Bowl, Tiguan, Golf; National @ Mediacom
WHAT I PROVIDE
360* CAMPAIGNS
Full-funnel, omni-channel campaigns are my expertise. I can seamlessly take your brand from a performance mindset to a focus on brand performance, while simultaneously driving ROI.
TREND ANALYSIS
I offer a unique perspective at the intersection of digital media and marketing strategy. I have written about and presented on various topics, including programmatic, social media and e-sports.
CONTENT PARTNERSHIPS
Content marketing is a necessity for brands of all sizes. By leveraging the right partner, companies can drive awareness, engagement, and ultimately sales. I have extensive experience creating content programs, including building a strategy, crafting briefs, project management and writing post-campaign wrap-ups.
LET'S CONNECT
