Strategy, operations, and executive leadership across holding companies, independent agencies, and consulting, at every scale.
Senior strategic partner and operational lead for Capital One's marketing leadership. Managed a cross-channel portfolio spanning paid social, programmatic, SEM, YouTube, and affiliates for Bank and Cafe lines of business. Led the FY25 Annual Business Review, governed multi-million-dollar authorization budgets across 15+ concurrent campaign workstreams, and maintained cross-functional coordination across analytics, investment, creative, and client teams throughout a major org restructure.
Independent strategic consultancy, serving as fractional Chief of Staff and executive advisor to founders and senior marketing leaders across tech, media, and consumer sectors. Clients included Plex (Anti Agency Group), Neurocrine Biosciences (Spectrum Science), and YES Network D2C App (Known). Managed organizational frameworks, executive communication systems, and stakeholder relationships with full P&L accountability.
De facto Chief of Staff and strategic operating partner for the Managing Director of T-Mobile's agency team, the most complex account at Initiative representing 40% of T-Mobile's total yearly billings. Managed 10 direct and 20+ indirect reports. Architected T-Mobile's B2B division restructure: new operating models, role accountability frameworks, and governance structures across 5 sub-lines of business and 30+ partner organizations. Elevated executive satisfaction (TRR) from 7.5 to an all-time high of 8.3.
Senior executive liaison and strategic operations lead for a $65M annual portfolio. Designed and facilitated governance frameworks, executive reviews, and cross-agency coordination for Choice Hotels and Radisson. Pioneered the agency's first-ever QBR framework, surfaced a key retention risk in its first quarter that triggered a $30M+ re-planning initiative.
Strategic operating partner and P&L owner for the NFL and Bacardi portfolio. Managed $100M+ in annual investment and a team of 6 direct reports. Redesigned team structure and cross-agency governance, directly securing a 25% YoY scope-of-work increase. Elevated executive satisfaction (TRR) from 6.4 to 8.3 within 9 months.
Strategic connective tissue between 4 internal departments and multiple external agency partners for 5 major cable networks and 8 D2C apps. Built and led a team of 6. Managed $50M+ off-air annual budget. Led two consecutive Shark Week campaigns that drove Discovery Channel to #1 in cable Primetime for P18-49 and P25-54.
Built foundational expertise across Blue 449 (PUMA Global, 30+ countries), Universal McCann (ExxonMobil Global, 13 countries), Starcom (Samsung Global), and MediaCom (Volkswagen US). Promoted at MediaCom within 12 months. At Blue 449, was the first digital strategy hire and built the department from scratch alongside the SVP of Global Futures & Innovation.
Open to Chief of Staff, Director of Strategic Initiatives, and VP of Strategy & Ops roles in NYC or remote.