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Chief of Staff  ·  Director of Strategic Initiatives  ·  VP Strategy & Operations

Senior leader.
Trusted operator.

I have spent 15 years making sure the right things actually happen. Strategy that stays on the whiteboard is not strategy. I build the systems, the rhythms, and the team trust that turn decisions into outcomes.

Coming from media and agency leadership, moving into operational and strategic roles across any industry. If you need someone who can run the room, run the process, and keep leadership aligned, that is what I do.

15+Years Experience
20+Direct Reports Led
$500M+Portfolio Scope Managed
30%+Exec Satisfaction Improvement
Organizations and brands I have worked with
T-Mobile
Capital One
NFL
ExxonMobil
PUMA
Bacardi
Choice Hotels
Radisson
Warner Bros.
Discovery
Samsung
Volkswagen
YES Network
OWN Network
Discovery
What I Do

Where I operate best.

30,000 ft

Vision into strategy

Translating executive goals into operating plans with real accountability. Annual planning, goal-setting frameworks, board prep, and getting the whole org pointed in the same direction.

10,000 ft

Systems and cadence

Building the governance infrastructure that keeps organizations aligned. Regular executive check-ins, team status rhythms, shared accountability systems.

Ground level

Execution and delivery

Budget oversight, stakeholder management, vendor negotiations, team operations. This is where most senior leaders tap out. It is where I operate best.

What people say.

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She has an incredible ability to distill complex ideas into actionable plans and deliver results that exceed expectations.

Chief Creative Officer & Brand Strategist  ·  2024

Strategic thinking, attention to detail, and creativity consistently elevated our campaigns and ensured they aligned with business goals.

Senior Marketing Manager, T-Mobile for Business  ·  2024

She operates at every altitude. In the weeds on a budget reconciliation at 9am and presenting to a CMO at 2pm, and she is excellent at both.

Senior Cross-Channel Director  ·  Brainlabs, 2025–2026
Core Skills
What I consistently bring.

Across 15 years of client leadership, team management, and independent consulting.

01
Process Design & Operations
Workflows, governance, operating cadences from scratch
02
Cross-Functional Leadership
Leading teams across functions, time zones, and reporting lines
03
Budget Management
$10M to $500M+ scope, reconciliation, forecasting, P&L
04
Executive Relationships
C-suite advisory, board narratives, long-term partnership ownership
05
Strategic Planning
Annual planning, goal-setting frameworks, portfolio prioritization
06
Change Management
Keeping teams stable and moving through transitions
Open to the right opportunity.

Seeking Chief of Staff, Director of Strategic Initiatives, and VP of Strategy & Operations roles at growth-stage and established companies in NYC or remote.

Randi.Baron@gmail.com 516-637-0992  ·  linkedin.com/in/randibaron